Brand Creation

Brief: Create a brand for a local upstart woodworking company named Red Yeti Works.

The customer asked for a logo that feels clean and modern, yet earthy and natural. After many iterations and back and forth collaboration, we decided to go with a crest with clean fonts but a topographic pattern to signify nature. An alternate logo was also requested with the traditional yeti design, so we incorporated the topographic look to link it to the primary logo.

I then created mock ups to give the client more of a vision of what the final products could look like.